Trump is running a grift.
bamboozled. fraudulent: criminal deception.
The pressers (press conferences), the Twitter rants,
and the weird "campaign" email blasts ("Trump needs you.")
designed to solicit money from supporters.
It's all about the money.
Get on tv, send email blasts and get the money. Repeat.
They don't give a $#!t about America.
Trump knew he had lost and he was willfully misleading his supporters.
the big lie
since his defeat, Trump has been promoting the big lie that the election was stolen from him through mass voter fraud, even though such claims have been rejected by judges, Republican state officials and Trump's own administration. He was impeached by the House after the Jan. 6 riot on a charge of incitement of insurrection but was acquitted by the Senate. Trump continues to lie to his supporters so that they will continue to send him money. It is not a political organization.
Trump incited the Jan. 6 attack on the U.S. Capitol. He provoked his supporters with the big lie (that the 2020 presidential election was stolen), the "stop the steal" campaign and his demand to "fight like hell" and march to the Capitol.