SEO

SEO is the process of getting traffic from organic search results on search engines. If you want to attract visitors from an online search, and keep your target audience you have to understand how they use search.

SEO growth
a chart showing the increase in website traffic value
Google Search

"above the fold" is a reference to the front page of a newspaper. Have you ever scrolled down to see more results of a Google search? I didn't think so. If your website doesn't show up near the top then it probably won't be seen. The process of search engine optimization will help your website appear at the top of search results.

  • 92% of traffic from search engines comes from first page listings
keyword analysis

The first step of our process involves analyzing the keywords you are interested in and the keywords your competitors are targeting. We aggregate this data and generate further keyword options as a list of potential keyword segments to choose from.

Google checks how often the search query can be found on your page. If the keyword appears in your domain, url, title, article heading and page content, then the page will be considered more relevant.
FYI, the title appears in the tab above the menu bar and it is the 60 characters that appear in the search results and bookmark.

keyword assignment

We will assign keywords to the pages on your website, and begin onsite optimization.

onsite SEO code optimization

We will optimize your page titles, and follow guidelines that will help Google find, index, and rank your site.

site structure

we will implement keywords in the site structure, the directory naming convention, so each URL has SEO.
domain/siteStructure/pageView e.g. http://www.cocomas.com/seo/

Google Analytics

Google Analytics is a free web analytics tool that provides in-depth reporting on your website usage and online marketing activities.

paid advertising

Search engine marketing (SEM) is paid advertising that appears above or next to unpaid search results.

Google AdWords

Google AdWords is how to advertise on Google.

CTR - click thru rate is the % of users that click on a link. CTR is an important metric to measure the performance of an ad campaign.

CPC - cost per click is where the advertiser pays a set fee for every click on an ad.

link juice

Google does not pass link juice (ranking power) equally between normal links and server redirects.